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For Some Retailers, Scents Mean Cents
Ambience is one aspect of the retailer’s toolbox where bricks-and mortar stores have the advantage over online retailers. Aromas (scents) as a shopping lure for customers are a great example of this....
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A Target Ad on Walmart.com? Really!
Technology sometimes runs amok and may result in questionable activities. As an example, not long ago, a Target ad popped up on the Walmart.com Web site — via a practice known as “injected...
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Delivering on the Brand Promise: A Video Series
RetailWire has put together an excellent 7-part video series that is useful for any type of retailer, sponsored by Oracle Retail. Part 1: The Big Data Deluge Part 2: Applying Cross-Channel Principles...
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Understanding and Marketing to the Long Island Consumer: A Small Business...
Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too. Filed under: Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and...
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A 2014 Customer Service Hall of Fame Survey
As we have reported before (see 1, 2), in this highly competitive marketplace, superior customer service is often the key to business success. Thus, customer service rankings are quite important as...
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A Video Interview with Devin Wenig, President of eBay Marketplaces
McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional...
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This Is Retail: The Great Possibilities of a Career in Retailing
For the last year-plus, the National Retail Federation has sponsored a campaign called This is Retail: “Retail is about more than providing consumers with great products. In 2013, [we] introduced This...
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KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal
One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT...
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The Nordstrom YouTube Career Channel
YouTube can be a great source for career videos by specific retailers. So, go to YouTube and search for your favorite retailers’ career videos. For example, as with some other leading retailers — such...
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Sensory Marketing – Strengthening Brand Perception by Appealing to all the...
Originally posted on Evans on Marketing:This guest post was written by Ram Kumarasubramanian. After working for several years,? Ram graduated from Hofstra University’s Zarb School in 2012 with an MBA...
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Tips for Getting an Entry-Level Professional Job in Retail
In this YouTube video, a number of basic tips are given by Karen Sandiego, a young retail professional. Filed under: Career Useful Information, Career Video Clips, Careers in Retailing, Part 5:...
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Today’s Informed Purchase Journey
Informatica is a large independent provider of data integration software. As the company notes: “Complete, reliable, and attractive information – across every channel – is the key to a great customer...
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Tips for Getting Your Dream Job
Originally posted on Evans on Marketing:We’ve made many posts on career planning and development. In fact, we have a full category on this topic – with about 200 posts. We’d like to add to this library...
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Online Tips for Small Retailers: A Video
This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web. Filed under: Online Retailing,...
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A Video Look at Starbucks Around the World
Since its founding in 1971, Starbucks has become a global retail coffee powerhouse. Today it has 21,000 outlets around the world: “Our stores are a neighborhood gathering place for meeting friends and...
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From Online to Offline: More Companies Doing It
Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest :-) ) to decide to go multichannel. Other firms that...
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Are YOU as Cyber-Secure as You Should Be? Some Video Tips
Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips. Protect YOURSELF. We can be our best friend — and...
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Who REALLY Gets Omnichannel Retail ?
Many firms are involved in omnichannel retailing. However, some do it a lot better than others. For example, as Homa Zaryouni writes for L2 (a member-based business intelligence service that benchmarks...
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Tweeting for a Job During the 2014 Holiday Shopping Season
Yes, in the fast-changing world of social media, retail job postings have now come to Twitter. So, this represents another opportunity for job seekers! When retailers ramp up for the peak holiday...
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Let’s Support Real Heroes!
Originally posted on Evans on Marketing:We can all be responsible members of society and give back to the community. This is NOT a post about a major team sport or about a famous athlete or a famous...
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